It’s been a while since I last posted here, and I’ve realised that my last post (This is How Data Kills Creativity) ended on something of a negative note. So today I wanted to switch things up by sharing a few examples of how data can actually inspire creativity.

In my latest post I look at a recent article published on LinkedIn that claimed to have found the secret sauce for understanding how content goes viral on LinkedIn. The article featured some rather questionable math, and in this post I break down exactly what went wrong and why.

A few years back after the release of Star Wars: The Force Awakens I wrote an article detailing the box office success of each Star Wars film during their first week of screening. So I thought it would be fun to refresh some of the numbers as well as look at total box office success rather than just opening week.

What are the different types of rating scales in online survey-based research, and how can you use them effectively? In this article, I’ll take you from A to Z and teach you how and when to use rating scales when designing a survey.

In this article, I examine some real-world examples of online survey design gone wrong. I’ll breakdown some common issues when it comes to designing surveys and how you can avoid making the same mistakes.

Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

Data visualization is very much an art form, and one that requires the artist to make good design choices based on what kind of data they have, how it’s structured, and what they’re trying to say.

Some of the best examples of data visualization today can be found in journalism. In recent years, many, if not most, global news networks have embraced empirical storytelling and have made significant investments in both the people and technology needed to tell compelling visual stories powered by data. 

Last week I gave a short talk at AMES 2016. I’ve had a few requests to share the full presentation deck, but I’ve realized that some of the slides may not make a ton of sense without the talking points. So here’s a full run down of the presentation and what I covered.