Hi, I’m Stephen
I’m an award-winning data scientist, educator and entrepreneur. I’ve worked all over the world, from Canada to Singapore, helping companies scale through data-driven strategy.
About me
I’m a seasoned executive, data scientist, teacher and coach. With more than 13 years of experience, I’ve built award-winning teams and businesses at big corporates and start-ups.
My career has taken me far and wide, from leading data strategy at global ad agencies like Publicis and McCann, to managing globally distributed teams at research firms like YouGov.
I also have a strong passion for teaching. When I’m not speaking at conferences or giving guest lectures at universities, you can find me teaching online. Over the years, I’ve built several best-selling courses on topics related to data analytics and market research, which you can find on Udemy.
About this site
Early in my career, I worked with countless clients who felt overwhelmed by the sheer volume of data at their disposal. They struggled to make sense of it, unsure how to extract meaningful insights that drive better outcomes for their business.
And so, this website, Analythical, was born—a passion project and labor of love. This platform is designed to help anyone develop essential skills to unlock the true power of data. My goal is to provide clear, actionable guidance that makes data-driven decision-making accessible and impactful for marketers and businesses alike.
