I'll be giving a talk at the Asian Marketing Effectiveness & Strategy (AMES) 2016 conference next week and I wanted to share a teaser of the presentation I'll be giving. My session is titled The Human Side of Analytics and will explore the role people, communication and storytelling within the big data and analytics industry. 

We rely on data analytics software and tools to answer key business questions. But sometimes, those tools can lie. In this post I like at examples of how some reports in Google Analytics can be misleading.

If you liked my last article on data visualization sins check out my latest guest post on Outbrain. In this article I specifically focus on data visualization for infographics. Below is a snippet, but follow the link to Outbain for more juicy examples and tips for designing better data driven infographics.

Last Friday I had the chance to give a short talk on data visualization at an event co-hosted by General Assembly and Keboola. Despite a wicked storm (thanks to Singapore's late blooming rainy season) and a late night Friday event we had a great turnout, and with a really fun crowd I might add. Some great questions and discussion all around.

From the deceptive to the confusing to the downright ugly graphics created in the name of statistics, sometimes it’s the lessons you learn from failure that are the most impactful. In this post, I look at some examples of bad dataviz, and how to fix them.

So Star Wars: The Force Awakens opened last week and so far its smashing box office records left and right. It quickly snapped up the record for biggest domestic and global opening day, weekend and week, and is on track to be the highest grossing film of all time. But out of the 7 installments to the Star Wars franchise, just how successful is TFS? Let’s break it down.

In this article, I look at the online polling industry, what “scientific polling” actually means, and how you can distinguish good versus poor quality online surveys.

Statistics are often not enough to convince a boardroom full of people to believe in and pursue a particular course of action. Data, no matter how objective it is in reflecting a truth, is only one piece of the puzzle as you need to consider how to effectively communicate what the data means. Storytelling is the key to getting your ideas to resonate and is a focus that hasn't been thoroughly explored yet in the analytics industry. 

Benchmarks are essential to ensuring you have the necessary context to interpret your data. Without relevant and meaningful benchmarks your data is meaningless. This post will help you understand how to choose the right benchmarks and time intervals based on your needs.