It’s official, I’m a Miroverse 2023 top creator! Learn more about my customer journey mapping template and get a discount on my marketing analytics course.

A customer journey map is a visual representation of the stages your customers will go through as they interact with your brand, from awareness to conversion. My approach, known as MAP, is a customer journey modelling method that helps you identify key campaign actions and outcomes. 

In this post, I cover a simple principle I use myself and with my clients that can help guide you toward better metric selection.

Today I’m super excited to share that my new course, Marketing Analytics Mastery: From Strategy to Application, is officially live on Udemy. And to celebrate, I’m offering 90% off!

Back in April Facebook quietly announced the death of its cross-platform measurement tool, Facebook Analytics, which is going away for good later this month. Here’s why you should care,

Last week I gave a short talk at AMES 2016. I’ve had a few requests to share the full presentation deck, but I’ve realized that some of the slides may not make a ton of sense without the talking points. So here’s a full run down of the presentation and what I covered.

I'll be giving a talk at the Asian Marketing Effectiveness & Strategy (AMES) 2016 conference next week and I wanted to share a teaser of the presentation I'll be giving. My session is titled The Human Side of Analytics and will explore the role people, communication and storytelling within the big data and analytics industry. 

Benchmarks are essential to ensuring you have the necessary context to interpret your data. Without relevant and meaningful benchmarks your data is meaningless. This post will help you understand how to choose the right benchmarks and time intervals based on your needs.

A metric is simply a unit of measure which helps you quantify something. In order to ensure you choose the right KPIs to measure success you need to understand the different types of metrics you can use and when it's appropriate to choose one metric type over another. In this article I will highlight the different types of metrics available, their pros and cons, and when it's best to use each type.