Check out our newest course, the ultimate data visualization and storytelling bootcamp.

Feeling overwhelmed by the vast selection of data visualization tools? Learn about the 4 main types of tools and when to use them.

GenAI for market research: Learn about the benefits and potential pitfalls of using LLMs in qualitative data analysis (QDA). Practical tips for researchers to improve output.

Learn about common survey biases like sampling, response, and non-response bias. Learn how to minimize bias and ensure representative results.

What’s the difference between a beginner and advanced user of Excel? And what Excel skills should you be looking to acquire in order to level up? In this article I’ll break down common Excel skills by competency level.

Check out these free tools to help accelerate and streamline your market research.

Learn to automatically generate hundreds of PowerPoint slides with charts in seconds using Python and ChatGPT.

New to Google Analytics 4? Follow these 7 essential tips for getting the most out of your GA4 web property.

Interested in learning more about how to weight a dataset? In this article, I'll explain what weighting is, the various types of weighting, when it's needed and why.