Analyzing 40 Years of Star Wars Box Office Success and the Future of Cinema

Analyzing 40 Years of Star Wars Box Office Success and the Future of Cinema

A few years back after the release of Star Wars: The Force Awakens I wrote an article detailing the box office success of each Star Wars film during their first week of screening. So I thought it would be fun to refresh some of the numbers as well as look at total box office success rather than just opening week.

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Types of Rating Scales in Quantitative Research

Types of Rating Scales in Quantitative Research

After my last post about the shoddy rating scale survey I received from an online retailer I've received a lot of questions about the different types of rating scales that one can use in quantitative research. So I thought it would be helpful to dive a little deeper into the two types of research scales I alluded to in my last post. 

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