Frustrated with Google Analytics 4? Let me help you. In this article, I provide a step-by-step guide for how to customize the interface and to create custom reports.

Obtaining benchmarks for your marketing channels is one thing, but knowing when to take action is another thing entirely. In this article, I share a framework that helps you know when to act on your data.

You can use this simple web app to transform (aka unpivot) survey multi-select data into a pivot-able format for easier data analysis

In this article, I share a step-by-step guide of how to animate pie charts in PowerPoint so you can give more engaging data-driven presentations.

So in this article, I will walk you through what p-values are, how they’re used in the world of hypothesis testing (e.g. A/B testing), and how to interpret them.

The margin of error is an important statistical concept that helps you avoid over-generalizing the results of a survey or poll. In this article I use charts to help make margin of error easier to understand.

If you've ever dabbled in the world of statistics, you might've heard a whisper or two about the margin of error, sometimes abbreviated as MoE. But what on earth does it mean, and why does it matter?

Understand how, when and why to use the three types of market research, including exploratory, descriptive causal research.

My latest online course, The Complete Market Research Bootcamp for 2023, is officially live. Learn how to master core research methodologies like interviews, focus groups and surveys. And learn how to leverage generate AI tools like ChatGPT to super-charge how you work.