A customer journey map is a visual representation of the stages your customers will go through as they interact with your brand, from awareness to conversion. My approach, known as MAP, is a customer journey modelling method that helps you identify key campaign actions and outcomes. 

In this post, I cover a simple principle I use myself and with my clients that can help guide you toward better metric selection.

When it comes to online quantitative market research, the process of getting from design to execution can sometimes be very manual and time-intensive. In my latest video, I explore 4 ways you can apply ChatGPT to supercharge your market research projects.

In this post, I share tips on how to animate charts in PowerPoint as a means to help you give compelling data-driven presentations to a live audience, be it a lecture hall or a boardroom.

If you’ve ever had to work with a market research vendor, such as a panel provider, you may have heard the term “incidence rate” or “IR” get thrown around? But what does it mean, exactly, and when do you need it?

There was some big news from Google recently regarding upcoming changes to Google Analytics, which is that they are officially sunsetting Universal Analytics (UA) properties next year. In this post, I share some tips about what you should do now.

What happened to the Google Analytics benchmarking reports? In this article we look at this legacy report from UA and explore whether this data will come to GA4.

Measuring the impact of the content you publish on a Facebook business page can get confusing. In my latest video, I break down the various sources where you can pull data related to your Facebook Page and campaigns, and I share some of the metrics and sources that I think are the most valuable.

There's a lot to love about the new(ish) Google Analytics 4 (GA4) properties. This new type of web/app property is now the default for Google Analytics, and they really change the game in terms of what you can do with the tool. But for all its benefits, I still suggest you set up both Universal and GA4 properties. Here’s why.