Become A Market Research PRO With My New Course

Over the last few months, I’ve been hard at work on a new online course designed to help marketers, product managers and entrepreneurs master market research across a number of core methodologies, including qualitative and quantitive.

My very first course, which is available on Udemy, went deep into the world of online quantitative survey-based research. But I’ve had many students reach out and ask if I had plans to develop a broader course that covers the field of market research more broadly, from secondary to primary research.

I’m excited to announce that my newest course, The Complete Market Research Bootcamp for 2023, is officially live on Udemy.

Here’s what you’ll learn:

• What are the different types of research methodologies, from primary and secondary to qualitative to quantitative?

• How to write an effective research brief?

• How to conduct secondary research (aka desktop research), from statistical analysis to literature reviews.

• Deep dives on qualitative methods, including interviews, focus groups, shop-alongs and ethnography.

• Deep dives on quantitative methods like online surveys, social media monitoring and A/B testing.

• How can you manage your research projects more effectively using project management fundamentals and software?

• How can you carry out qualitative and quantitative data analysis?

• How can you use generative AI tools, like ChatGPT, to supercharge your workflows?

You’ll also have opportunities to apply what you’ve learned through a multi-stage case study. And my course is packed with tons of downloadable resources, templates, guides and checklists that will make you a market research superhero.

You can enrol now using the link below!