Since MCU’s debut film, Iron Man, in 2008 we’ve averaged 2 Marvel films a year. So I wanted to examine box office performance critical reception to the franchise.

Download my eBook and get access to a glossary of more than 100 marketing metrics across channels like Facebook, TikTok, Google Ads and more!

What happened to the Google Analytics benchmarking reports? In this article we look at this legacy report from UA and explore whether this data will come to GA4.

Measuring the impact of the content you publish on a Facebook business page can get confusing. In my latest video, I break down the various sources where you can pull data related to your Facebook Page and campaigns, and I share some of the metrics and sources that I think are the most valuable.

When you're starting out in Google Analytics it can be a hard to know where to start. In this video, I share 5 useful tips for beginners when using Google Analytics.

In my latest post I look at a recent article published on LinkedIn that claimed to have found the secret sauce for understanding how content goes viral on LinkedIn. The article featured some rather questionable math, and in this post I break down exactly what went wrong and why.

A few years back after the release of Star Wars: The Force Awakens I wrote an article detailing the box office success of each Star Wars film during their first week of screening. So I thought it would be fun to refresh some of the numbers as well as look at total box office success rather than just opening week.

Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

Last week I gave a short talk at AMES 2016. I’ve had a few requests to share the full presentation deck, but I’ve realized that some of the slides may not make a ton of sense without the talking points. So here’s a full run down of the presentation and what I covered.