Analyzing 40 Years of Star Wars Box Office Success and the Future of Cinema

Analyzing 40 Years of Star Wars Box Office Success and the Future of Cinema

A few years back after the release of Star Wars: The Force Awakens I wrote an article detailing the box office success of each Star Wars film during their first week of screening. So I thought it would be fun to refresh some of the numbers as well as look at total box office success rather than just opening week.

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We need to start having more meaningful dialogue about measurement

We need to start having more meaningful dialogue about measurement

Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

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Marvel Movie Analytics: Which Marvel Film is the Most Successful?

Marvel Movie Analytics: Which Marvel Film is the Most Successful?

Since MCU’s debut film, Iron Man, in 2008 we’ve averaged 2 Marvel films a year. Back in December I wrote a post about the Star Wars franchise and how profitable each of the movies have been. So I thought I’d do the same for Marvel, but this time rather than just look at box office performance I thought I’d shake it up a bit and also look at critical reception and reviews.

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