5 Google Analytics Tips for Beginners

Google Analytics

Jul 25

When you’re starting out in Google Analytics (GA) it can be a little overwhelming. GA is packed with features and offers analysts multiple ways to answer a business question related to your website or app analytics, and so wrapping your head around the scope of these features in the beginning can be challenging.

I train a lot of people on how to get started in Google Analytics, and so I’ve pulled this video that offers 5 tips for beginners that can help you get more value (i.e. insight) out of the tool. Enjoy.

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Marketing Analytics Mastery: From Strategy to Application

Check out my course, Marketing Analytics Mastery: From Strategy to Application. It’s packed with more than 17 hours of video-based lectures and covers everything from metrics selection to Google Analytics.

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