Making Sense of Facebook Business Page Analytics [VIDEO]

Header Image by @brett_jordan via Unsplash

Measuring the impact of your content on a Facebook business page can get confusing. From Facebook Page Insights to the newer Business Suite reports, you will find data spread out across a dizzying number of sources and tools within Facebook, making it confusing to know where you should focus. In my latest video, I break down the various sources where you can pull data related to your Facebook Page and campaigns, and I share some of the metrics and sources that I think are the most valuable.

This video is part of my latest Udemy course, Marketing Analytics Mastery: From Strategy to Application. The course is packed with more 16 hours of video based lectures that will help you understand how to effectively leverage and apply your marketing data. You can click the link below to learn more about my course!