The 2024 Ultimate Guide to Marketing Metrics (eBook)

Jan 20

In the world of marketing, where every dollar and click counts, understanding the real impact of your activities is not just beneficial – it's essential. So I created this eBook to empower marketers like you with the knowledge you need to measure your marketing efforts effectively.

Why measure? It’s all about making better, evidence-based decisions for your business. Measuring the outcomes and impact of your marketing campaigns can help you learn, optimize and improve future marketing investments. It's about knowing what works, what doesn't, and why. By quantifying the success of your strategies, you can justify your marketing spend, understand customer behaviour, and drive your business forward with data-driven strategies.

Vanity metrics won't cut it in today's competitive environment. You must leverage a structured measurement framework to select meaningful metrics that are aligned with your business objective(s).

In this eBook, I’ve curated a list of more than 100 metrics (147 to be exact!) across major marketing platforms, like Facebook, TikTok and Google Ads. This list includes detailed definitions of the metrics, so you know exactly what each metric is counting.

The eBook covers the following channels: