Check out our newest course, the ultimate data visualization and storytelling bootcamp.

Feeling overwhelmed by the vast selection of data visualization tools? Learn about the 4 main types of tools and when to use them.

Download my eBook and get access to a glossary of more than 100 marketing metrics across channels like Facebook, TikTok, Google Ads and more!

Frustrated with Google Analytics 4? Let me help you. In this article, I provide a step-by-step guide for how to customize the interface and to create custom reports.

There was some big news from Google recently regarding upcoming changes to Google Analytics, which is that they are officially sunsetting Universal Analytics (UA) properties next year. In this post, I share some tips about what you should do now.

Measuring the impact of the content you publish on a Facebook business page can get confusing. In my latest video, I break down the various sources where you can pull data related to your Facebook Page and campaigns, and I share some of the metrics and sources that I think are the most valuable.

There's a lot to love about the new(ish) Google Analytics 4 (GA4) properties. This new type of web/app property is now the default for Google Analytics, and they really change the game in terms of what you can do with the tool. But for all its benefits, I still suggest you set up both Universal and GA4 properties. Here’s why.

Today I’m super excited to share that my new course, Marketing Analytics Mastery: From Strategy to Application, is officially live on Udemy. And to celebrate, I’m offering 90% off!

This is a repost of an article originally written and published by Peter Borden, and which was published on the blog of the now defunct social analytics company, SumAll. I came across this article back when Peter wrote it in 2014, and I found it to be an absolutely essential part of the discourse in the A/B testing industry. And so I wanted to re-publish the original article, since the original link is now dead, to help preserve its educational value for anyone interested in learning about A/B testing.