We need to start having more meaningful dialogue about measurement

We need to start having more meaningful dialogue about measurement

Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

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The Human Side of Analytics

The Human Side of Analytics

I'll be giving a talk at the Asian Marketing Effectiveness & Strategy (AMES) 2016 conference next week and I wanted to share a teaser of the presentation I'll be giving. My session is titled The Human Side of Analytics and will explore the role people, communication and storytelling within the big data and analytics industry. 

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Analytics Strategy 101: Categorizing Your Marketing Metrics

Analytics Strategy 101: Categorizing Your Marketing Metrics

There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics

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