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In this post, I cover a simple principle I use myself and with my clients that can help guide you toward better metric selection.

What happened to the Google Analytics benchmarking reports? In this article we look at this legacy report from UA and explore whether this data will come to GA4.

So there was great news from Google recently as they announced the roll-out of a new feature in Google Analytics (GA) which they call calculated metrics. In short, calculated metrics allow you to go beyond the off-the-shelf measures offered by GA by allowing you to create completely new metrics based on your needs.

A metric is simply a unit of measure which helps you quantify something. In order to ensure you choose the right KPIs to measure success you need to understand the different types of metrics you can use and when it's appropriate to choose one metric type over another. In this article I will highlight the different types of metrics available, their pros and cons, and when it's best to use each type.

There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics

What’s the ROI of data analytics? Increasing your speed to insight or speed to action is one way to look at the returns on your investments in data