Download my eBook and get access to a glossary of more than 100 marketing metrics across channels like Facebook, TikTok, Google Ads and more!

Back in April Facebook quietly announced the death of its cross-platform measurement tool, Facebook Analytics, which is going away for good later this month. Here’s why you should care,

My first Udemy course is live. Enroll today to become an online market research PRO.

Last week I gave a short talk at AMES 2016. I’ve had a few requests to share the full presentation deck, but I’ve realized that some of the slides may not make a ton of sense without the talking points. So here’s a full run down of the presentation and what I covered.

We rely on data analytics software and tools to answer key business questions. But sometimes, those tools can lie. In this post I like at examples of how some reports in Google Analytics can be misleading.

The objectives and needs of your measurement practice are unique, complex, and vary not only on your business context, but the personnel within your organization that use your marketing data to make decisions. So why do we measure? This is the first of two articles where I explore why we  invest time, money and resources into measuring marketing performance.

​Building an effective measurement practice either within your organization or in concert with partnered vendors and/or agencies can be a monumental task. Using a service science lens, in this article I explore how people, knowledge, information and technology are essential considerations for how you build and grow your measurement and reporting (M&R) strategy.