Here's a Full Rundown of My Talk at AMES 2016

Here's a Full Rundown of My Talk at AMES 2016

Last week I gave a short talk at AMES 2016. I’ve had a few requests to share the full presentation deck, but I’ve realized that some of the slides may not make a ton of sense without the talking points. So here’s a full run down of the presentation and what I covered.

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Your Web Analytics Data is Lying to You, so Fix it Already

Your Web Analytics Data is Lying to You, so Fix it Already

Yesterday I took part in a webinar discussion with Experian’s Simon Trilsbach on the topic of data quality (DQ). It was a great session and we received some good questions after the presso about how to go about addressing DQ within your business. I wanted to extend the discussion I had with Simon by looking at a practical example of DQ that many marketers probably face without even realizing it. 

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Why We Measure: An Introduction to Marketing ROI

Why We Measure: An Introduction to Marketing ROI

The objectives and needs of your measurement practice are unique, complex, and vary not only on your business context, but the personnel within your organization that use your marketing data to make decisions. So why do we measure? This is the first of two articles where I explore why we  invest time, money and resources into measuring marketing performance.

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