When it comes to online quantitative market research, the process of getting from design to execution can sometimes be very manual and time-intensive. In my latest video, I explore 4 ways you can apply ChatGPT to supercharge your market research projects.

If you’ve ever had to work with a market research vendor, such as a panel provider, you may have heard the term “incidence rate” or “IR” get thrown around? But what does it mean, exactly, and when do you need it?

My first Udemy course is live. Enroll today to become an online market research PRO.

Small mistakes can have big implications for how respondents understand and interpret the questions you ask, which can, in turn result in poor data quality. In this video I provide some tips for better survey design.

Last week I was on a tech/startup podcast called Pitchdeck Asia with the CEO/Founder of the start-up I work at, hosted by Graham Brown. During the episode we cover everything from how business needs are changing in relation to data analytics, to how our startup is navigating building a business in a post Covid-19 world.

What are the different types of rating scales in online survey-based research, and how can you use them effectively? In this article, I’ll take you from A to Z and teach you how and when to use rating scales when designing a survey.

In this article, I examine some real-world examples of online survey design gone wrong. I’ll breakdown some common issues when it comes to designing surveys and how you can avoid making the same mistakes.

In this article, I look at the online polling industry, what “scientific polling” actually means, and how you can distinguish good versus poor quality online surveys.