VIDEO: Survey Design Tips for Beginners
Header Photo by Celpax on Unsplash
Designing effective surveys for online research is as much an art as it is a science.
Small mistakes can have big implications for how respondents understand and interpret the questions you ask, which can in turn result in poor data quality.
In this video tutorial I cover the basics of online survey design, as well as common design problems you might face, and I share some tips to help you overcome them.
This video is part of my online course, An Introduction to Online Quantitative Market Research, which is available now on Udemy. If you'‘d like to learn more about the course click the link below.