Types of Rating Scales in Quantitative Research

Types of Rating Scales in Quantitative Research

After my last post about the shoddy rating scale survey I received from an online retailer I've received a lot of questions about the different types of rating scales that one can use in quantitative research. So I thought it would be helpful to dive a little deeper into the two types of research scales I alluded to in my last post. 

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The Danger of Unscientific Polling

The Danger of Unscientific Polling

So by now you’ve undoubtedly heard that Donald Trump’s campaign to become the next president of the Unites States reached a new level of crazy this week. It all started when, on December 7th, Trump published a press release on his website calling for a “total and complete shutdown of Muslims entering the United States until our country's representatives can figure out what is going on”. At the center of Trump’s anti-Muslim immigration proposal was a statistic he’s used repeatedly to justify his stance.

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