Frustrated with Google Analytics 4? Let me help you. In this article, I provide a step-by-step guide for how to customize the interface and to create custom reports.

When you're starting out in Google Analytics it can be a hard to know where to start. In this video, I share 5 useful tips for beginners when using Google Analytics.

Data visualization is very much an art form, and one that requires the artist to make good design choices based on what kind of data they have, how it’s structured, and what they’re trying to say.