Learn how to adjust the granularity of time-series charts in Google Analytics 4 with these 6 easy steps.

Frustrated with Google Analytics 4? Let me help you. In this article, I provide a step-by-step guide for how to customize the interface and to create custom reports.

There was some big news from Google recently regarding upcoming changes to Google Analytics, which is that they are officially sunsetting Universal Analytics (UA) properties next year. In this post, I share some tips about what you should do now.

What happened to the Google Analytics benchmarking reports? In this article we look at this legacy report from UA and explore whether this data will come to GA4.

There's a lot to love about the new(ish) Google Analytics 4 (GA4) properties. This new type of web/app property is now the default for Google Analytics, and they really change the game in terms of what you can do with the tool. But for all its benefits, I still suggest you set up both Universal and GA4 properties. Here’s why.

When you're starting out in Google Analytics it can be a hard to know where to start. In this video, I share 5 useful tips for beginners when using Google Analytics.

We rely on data analytics software and tools to answer key business questions. But sometimes, those tools can lie. In this post I like at examples of how some reports in Google Analytics can be misleading.

So there was great news from Google recently as they announced the roll-out of a new feature in Google Analytics (GA) which they call calculated metrics. In short, calculated metrics allow you to go beyond the off-the-shelf measures offered by GA by allowing you to create completely new metrics based on your needs.