The margin of error is an important statistical concept that helps you avoid over-generalizing the results of a survey or poll. In this article I use charts to help make margin of error easier to understand.

If you've ever dabbled in the world of statistics, you might've heard a whisper or two about the margin of error, sometimes abbreviated as MoE. But what on earth does it mean, and why does it matter?

Understand how, when and why to use the three types of market research, including exploratory, descriptive causal research.

My latest online course, The Complete Market Research Bootcamp for 2023, is officially live. Learn how to master core research methodologies like interviews, focus groups and surveys. And learn how to leverage generate AI tools like ChatGPT to super-charge how you work.

A customer journey map is a visual representation of the stages your customers will go through as they interact with your brand, from awareness to conversion. My approach, known as MAP, is a customer journey modelling method that helps you identify key campaign actions and outcomes. 

In this post, I cover a simple principle I use myself and with my clients that can help guide you toward better metric selection.

When it comes to online quantitative market research, the process of getting from design to execution can sometimes be very manual and time-intensive. In my latest video, I explore 4 ways you can apply ChatGPT to supercharge your market research projects.

In this post, I share tips on how to animate charts in PowerPoint as a means to help you give compelling data-driven presentations to a live audience, be it a lecture hall or a boardroom.

If you’ve ever had to work with a market research vendor, such as a panel provider, you may have heard the term “incidence rate” or “IR” get thrown around? But what does it mean, exactly, and when do you need it?