Understand how, when and why to use the three types of market research, including exploratory, descriptive causal research.

My latest online course, The Complete Market Research Bootcamp for 2023, is officially live. Learn how to master core research methodologies like interviews, focus groups and surveys. And learn how to leverage generate AI tools like ChatGPT to super-charge how you work.

A customer journey map is a visual representation of the stages your customers will go through as they interact with your brand, from awareness to conversion. My approach, known as MAP, is a customer journey modelling method that helps you identify key campaign actions and outcomes. 

In this post, I cover a simple principle I use myself and with my clients that can help guide you toward better metric selection.

When it comes to online quantitative market research, the process of getting from design to execution can sometimes be very manual and time-intensive. In my latest video, I explore 4 ways you can apply ChatGPT to supercharge your market research projects.

In this post, I share tips on how to animate charts in PowerPoint as a means to help you give compelling data-driven presentations to a live audience, be it a lecture hall or a boardroom.

If you’ve ever had to work with a market research vendor, such as a panel provider, you may have heard the term “incidence rate” or “IR” get thrown around? But what does it mean, exactly, and when do you need it?

There was some big news from Google recently regarding upcoming changes to Google Analytics, which is that they are officially sunsetting Universal Analytics (UA) properties next year. In this post, I share some tips about what you should do now.

What happened to the Google Analytics benchmarking reports? In this article we look at this legacy report from UA and explore whether this data will come to GA4.