Types of Rating Scales in Quantitative Research

Types of Rating Scales in Quantitative Research

After my last post about the shoddy rating scale survey I received from an online retailer I've received a lot of questions about the different types of rating scales that one can use in quantitative research. So I thought it would be helpful to dive a little deeper into the two types of research scales I alluded to in my last post. 

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Lessons in Survey Design: Using Rating Scales Effectively

Lessons in Survey Design: Using Rating Scales Effectively

A few weeks back I placed an order online with a popular eTailer in Singapore. The order included 4 items, all fulfilled by different sellers so naturally each item was shipped individually. In the end only 3 of the 4 items made it to my doorstep. I was promptly offered a refund for the 4th item, and then the eTailer sent me a rather questionnable survey to learn about my experience.

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