Learn about common survey biases like sampling, response, and non-response bias. Learn how to minimize bias and ensure representative results.

When it comes to online quantitative market research, the process of getting from design to execution can sometimes be very manual and time-intensive. In my latest video, I explore 4 ways you can apply ChatGPT to supercharge your market research projects.

Small mistakes can have big implications for how respondents understand and interpret the questions you ask, which can, in turn result in poor data quality. In this video I provide some tips for better survey design.

What are the different types of rating scales in online survey-based research, and how can you use them effectively? In this article, I’ll take you from A to Z and teach you how and when to use rating scales when designing a survey.

In this article, I examine some real-world examples of online survey design gone wrong. I’ll breakdown some common issues when it comes to designing surveys and how you can avoid making the same mistakes.