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Data Visualization Stephen Tracy Data Visualization Stephen Tracy

Communicating Data & The Rise of the Empirical Storyteller

Statistics are often not enough to convince a boardroom full of people to believe in and pursue a particular course of action. Data, no matter how objective it is in reflecting a truth, is only one piece of the puzzle as you need to consider how to effectively communicate what the data means. Storytelling is the key to getting your ideas to resonate and is a focus that hasn't been thoroughly explored yet in the analytics industry. 

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Data Visualization Stephen Tracy Data Visualization Stephen Tracy

Jason Chaffetz's Impossible Chart & Some DataViz Sins You Should Never Commit

So there’s a chart making the rounds in the media right now that was used by U.S. Rep. Jason Chaffetz (R-UT), the chair of the House Oversight Committee, during a senate hearing with Planned Parenthood president Cecile Richards. The chart Chaffetz presented offers some valuable lesson in how data can be visually manipulated to deceive, and how we can all be better communicators with data.

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Analytics Theory Stephen Tracy Analytics Theory Stephen Tracy

The Three Types Of People Who Use Data

As someone who works in the private sector, or more specifically, in marketing, I’ve seen data applied in some pretty manipulative ways to make a point or validate an untested hypothesis. if you're working in the field of marketing analytics and you care about being truthful you'll always struggle to find the right balance between time, cost and rigour. But not everyone understands the importance of rigour when it comes to truthful interpretation of data, and worse, some don’t care.

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