So in this article, I will walk you through what p-values are, how they’re used in the world of hypothesis testing (e.g. A/B testing), and how to interpret them.

The margin of error is an important statistical concept that helps you avoid over-generalizing the results of a survey or poll. In this article I use charts to help make margin of error easier to understand.

If you've ever dabbled in the world of statistics, you might've heard a whisper or two about the margin of error, sometimes abbreviated as MoE. But what on earth does it mean, and why does it matter?

Understand how, when and why to use the three types of market research, including exploratory, descriptive causal research.

My latest online course, The Complete Market Research Bootcamp for 2023, is officially live. Learn how to master core research methodologies like interviews, focus groups and surveys. And learn how to leverage generate AI tools like ChatGPT to super-charge how you work.

If you’ve ever had to work with a market research vendor, such as a panel provider, you may have heard the term “incidence rate” or “IR” get thrown around? But what does it mean, exactly, and when do you need it?

My first Udemy course is live. Enroll today to become an online market research PRO.

Small mistakes can have big implications for how respondents understand and interpret the questions you ask, which can, in turn result in poor data quality. In this video I provide some tips for better survey design.