The Human Side of Analytics

The Human Side of Analytics

I'll be giving a talk at the Asian Marketing Effectiveness & Strategy (AMES) 2016 conference next week and I wanted to share a teaser of the presentation I'll be giving. My session is titled The Human Side of Analytics and will explore the role people, communication and storytelling within the big data and analytics industry. 

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Communicating Data & The Rise of the Empirical Storyteller

Communicating Data & The Rise of the Empirical Storyteller

Statistics are often not enough to convince a boardroom full of people to believe in and pursue a particular course of action. Data, no matter how objective it is in reflecting a truth, is only one piece of the puzzle as you need to consider how to effectively communicate what the data means. Storytelling is the key to getting your ideas to resonate and is a focus that hasn't been thoroughly explored yet in the analytics industry. 

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