Marketing Analytics Mastery: From Strategy to Application

My course will help you master the fundamentals of marketing analytics so you can measure the impact of your campaigns like a PRO

Feeling overwhelmed with your marketing data? You're not alone! 83% of marketers say they struggle "to adapt to the volume of data" created by their marketing efforts, while 80% feel that there are "too many performance metrics" to keep track of. Today, it's essential for everyone to possess a foundation in data literacy. Whether you're an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception.

In this course, you will learn:

• How to choose meaningful metrics

• How to measure the impact of your marketing efforts

• How to test and optimize marketing activation

• How to develop a data strategy

• What are the different types of marketing measurement

• How to choose the right tools

• How to measure the ROI of your marketing efforts

• How to create a visual map of a campaign plan for more effective measurement planning

Course registration is available exclusively on Udemy. Click the link below to learn and enroll!