Marketing Analytics Mastery: From Strategy to Application
Check out my course, Marketing Analytics Mastery: From Strategy to Application. It’s packed with more than 17 hours of video-based lectures and covers everything from metrics selection to Google Analytics.
My course will help you master the fundamentals of marketing analytics so you can measure the impact of your campaigns like a PRO
Feeling overwhelmed with your marketing data? You're not alone! 83% of marketers say they struggle "to adapt to the volume of data" created by their marketing efforts, while 80% feel that there are "too many performance metrics" to keep track of. Today, it's essential for everyone to possess a foundation in data literacy. Whether you're an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception.
In this course, you will learn:
How to choose meaningful metrics
How to measure the impact of your marketing efforts
How to test and optimize marketing activation
How to develop a data strategy
What are the different types of marketing measurement
How to choose the right tools
How to measure the ROI of your marketing efforts
How to create a visual map of a campaign plan for more effective measurement planning
Course registration is available exclusively on Udemy. Click the link below to learn and enroll!