The Complete Market Research Bootcamp

My course will teach you how to master the core research methodologies, from interviews to surveys to ethnography

If you're looking for a zero-to-hero course in market research that covers a wide range of methodologies, look no further. In this course, I'll cover the fundamentals of market research, and deep dive into each of the core methodologies such as interviews, ethnography and surveys. We'll even explore how you can use generative AI tools, such as ChatGPT, to augment how you work.

In this course, you will learn:

• Understand the different market research methodologies

• Learn the benefits and trade-offs of the different methodologies

• Understand when and how you should be applying different methodologies

• Apply a framework to guide you through your market research project

• Learn about qualitative methods such as interviews, focus groups and ethnography

• Learn about quantitative methods such as surveys and social media monitoring

• Acquire essential project management skills to effectively manage your research projects

• Learn how to use generative AI tools to aid and augment your work

Course registration is available exclusively on Udemy. Click the link below to learn and enroll!