The Complete Market Research Bootcamp
Check out my course, The Complete Market Research Bootcamp. It’s packed with more than 10 hours of video-based lectures and covers everything from survey methodologies to data analysis.
My course will teach you how to master the core research methodologies, from interviews to surveys to ethnography
If you're looking for a zero-to-hero course in market research that covers a wide range of methodologies, look no further. In this course, I'll cover the fundamentals of market research, and deep dive into each of the core methodologies such as interviews, ethnography and surveys. We'll even explore how you can use generative AI tools, such as ChatGPT, to augment how you work.
In this course, you will learn:
Understand the different market research methodologies
Learn the benefits and trade-offs of the different methodologies
Understand when and how you should be applying different methodologies
Apply a framework to guide you through your market research project
Learn about qualitative methods such as interviews, focus groups and ethnography
Learn about quantitative methods such as surveys and social media monitoring
Acquire essential project management skills to effectively manage your research projects
Learn how to use generative AI tools to aid and augment your work
Course registration is available exclusively on Udemy. Click the link below to learn and enroll!
Marketing Analytics Mastery: From Strategy to Application
Check out my course, Marketing Analytics Mastery: From Strategy to Application. It’s packed with more than 17 hours of video-based lectures and covers everything from metrics selection to Google Analytics.
My course will help you master the fundamentals of marketing analytics so you can measure the impact of your campaigns like a PRO
Feeling overwhelmed with your marketing data? You're not alone! 83% of marketers say they struggle "to adapt to the volume of data" created by their marketing efforts, while 80% feel that there are "too many performance metrics" to keep track of. Today, it's essential for everyone to possess a foundation in data literacy. Whether you're an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception.
In this course, you will learn:
How to choose meaningful metrics
How to measure the impact of your marketing efforts
How to test and optimize marketing activation
How to develop a data strategy
What are the different types of marketing measurement
How to choose the right tools
How to measure the ROI of your marketing efforts
How to create a visual map of a campaign plan for more effective measurement planning
Course registration is available exclusively on Udemy. Click the link below to learn and enroll!
An Introduction to Online Quantitative Market Research
Check out my course, An Introduction to Online Quantitative Market Research. It’s packed with more than 10 hours of video-based lectures and covers everything from survey design to quantitative data analysis.
My course will teach you how to effectively conceptualize, design, execute and apply quantitative online research like a PRO!
Let's face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have "research" in their title. Whether you work in marketing, finances, HR, or even if you're a student preparing to enter the workforce, understanding how to design and execute market research is essential.
In this course, you will learn:
Get an overview of the market research industry
Learn how to design better surveys that don't bias or steer respondents
Learn how to program surveys using industry standard tools like Qualtrics
Learn how to clean and process your data
Learn how to effectively visualize and analyze your data
Learn how to make better, and faster business decisions through online market research
Course registration is available exclusively on Udemy. Click the link below to learn and enroll!