Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics