Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

So there was great news from Google recently as they announced the roll-out of a new feature in Google Analytics (GA) which they call calculated metrics. In short, calculated metrics allow you to go beyond the off-the-shelf measures offered by GA by allowing you to create completely new metrics based on your needs.

There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics

What’s the ROI of data analytics? Increasing your speed to insight or speed to action is one way to look at the returns on your investments in data