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Communicating Data & The Rise of the Empirical Storyteller

Statistics are often not enough to convince a boardroom full of people to believe in and pursue a particular course of action. Data, no matter how objective it is in reflecting a truth, is only one piece of the puzzle as you need to consider how to effectively communicate what the data means. Storytelling is the key to getting your ideas to resonate and is a focus that hasn't been thoroughly explored yet in the analytics industry. 

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