The Human Side of Analytics

The Human Side of Analytics

I'll be giving a talk at the Asian Marketing Effectiveness & Strategy (AMES) 2016 conference next week and I wanted to share a teaser of the presentation I'll be giving. My session is titled The Human Side of Analytics and will explore the role people, communication and storytelling within the big data and analytics industry. 

Read More

Analytics Strategy 101: Categorizing Your Marketing Metrics

Analytics Strategy 101: Categorizing Your Marketing Metrics

There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics

Read More

The 4 Pillars of an Analytics Health Check

The 4 Pillars of an Analytics Health Check

Whether you're starting from scratch or looking to evaluate an existing analytics practice, it's important that you review the resources and investment in and output of analytics on a routine basis. I've come across many cases where a client is investing in data and analytics but they end up being heavy on reporting while being light on actual insight.

Read More