There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics

Whether you're starting from scratch or looking to evaluate an existing analytics practice, it's important that you review the resources and investment in and output of analytics on a routine basis. I've come across many cases where a client is investing in data and analytics but they end up being heavy on reporting while being light on actual insight.

What’s the ROI of data analytics? Increasing your speed to insight or speed to action is one way to look at the returns on your investments in data