Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

​Building an effective measurement practice either within your organization or in concert with partnered vendors and/or agencies can be a monumental task. Using a service science lens, in this article I explore how people, knowledge, information and technology are essential considerations for how you build and grow your measurement and reporting (M&R) strategy.