Learn how to adjust the granularity of time-series charts in Google Analytics 4 with these 6 easy steps.

Frustrated with Google Analytics 4? Let me help you. In this article, I provide a step-by-step guide for how to customize the interface and to create custom reports.

There was some big news from Google recently regarding upcoming changes to Google Analytics, which is that they are officially sunsetting Universal Analytics (UA) properties next year. In this post, I share some tips about what you should do now.

There's a lot to love about the new(ish) Google Analytics 4 (GA4) properties. This new type of web/app property is now the default for Google Analytics, and they really change the game in terms of what you can do with the tool. But for all its benefits, I still suggest you set up both Universal and GA4 properties. Here’s why.