It’s been a while since I last posted here, and I’ve realised that my last post (This is How Data Kills Creativity) ended on something of a negative note. So today I wanted to switch things up by sharing a few examples of how data can actually inspire creativity.

In my latest post I look at a recent article published on LinkedIn that claimed to have found the secret sauce for understanding how content goes viral on LinkedIn. The article featured some rather questionable math, and in this post I break down exactly what went wrong and why.