In this post, I cover a simple principle I use myself and with my clients that can help guide you toward better metric selection.

A metric is simply a unit of measure which helps you quantify something. In order to ensure you choose the right KPIs to measure success you need to understand the different types of metrics you can use and when it's appropriate to choose one metric type over another. In this article I will highlight the different types of metrics available, their pros and cons, and when it's best to use each type.

There are 5 marketing metric categories that can help your organize your KPIs and ensure you have a comprehensive view of performance. This includes Awareness, Engagement, Perception, Experience and Conversion metrics