Market Research 360: The Complete Qual & Quant Masterclass

Master the fundamentals of market research, including methods, AI and data-driven insights.

3K+ enrolled • ⭐ 4.5 • 660 ratings

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Stephen Tracy

Data scientist | 2x Founder | Award-winning Leader

Course Overview

Market research skills are no longer optional—they’re essential. Yet, many professionals lack the data literacy needed to thrive. This comprehensive course takes you from beginner to expert, covering key methodologies like interviews, surveys, and ethnography, plus how to leverage AI tools like ChatGPT. With real-world case studies, hands-on exercises, and downloadable templates, you'll gain the expertise to conduct research effectively. Whether you're an entrepreneur testing ideas, exploring a research career, or sharpening your data skills, this course is your guide to making informed, evidence-based decisions.

Syllabus

  • Learn about the instructor and the course.

  • Learn about different types of market research, focus areas and methodologies and why it is essential.

  • Explore research frameworks and learn how to determine your research objective, write your brief and manage your project.

  • Learn about secondary research and essential data sources, such as Google trends, keyword planner, peer reviewed articles. Also explore using AI-powered secondary research with Perplexity.

  • Learn about types of primary research and consider incentives for research participants.

  • Discover more about qualitative research methods, including interviews, focus groups, ethnography and more. Learn how to analyze qualitative data.

  • Explore quantitative research methods such as online surveys and social media monitoring. Learn how to analyze your survey data, utilize AI with online surveys and how to perform an A/B Test.

  • A brief course recap and congratulations.

Download detailed syllabus

Meet your instructor

Over 10 Hours
On-Demand Video

Access hours of on-demand video and learn at your own pace.

What’s Included?

Over 50
Lectures

Engage with over 50 lectures structured to help you master marketing analytics.

Downloadable
Resources

Download over 70 resources and templates that you can directly apply to your work.

Case Studies
& Activities

Enrich your knowledge through hands-on case studies and activities.

What You’ll Learn

A comprehensive curriculum that will teach you everything you need to know about multi-modal market research, from interviews to ethnography to surveys.

Flexible Pricing Options

Single Course, Self-Study
US$79.00
One time

Own this course, forever!

✓ Lifetime access to the course and resources
✓ All future updates to course content included
✓ 25% off live coaching sessions
✓ Instructor support
Single Course + Coaching Bundle
US$99.00
Every month

Lifetime course access + monthly live coaching.

✓ Lifetime access to the course and resources
✓ All future updates to course content included
✓ 1 hour monthly live coaching session included
✓ 25% off additional live coaching sessions
All Courses Access Pass
US$9.00
Every month

Full access to all courses and content.

✓ Unlimited streaming of all available paid courses
✓ More than 100 hours of on-demand video
✓ Hundreds of downloadable resources and templates
✓ 25% discount on all live coaching sessions
✓ Instructor support

Live Training Available

Looking for live training options for you or your team?

We offer flexible and tailored training options that can be delivered remotely or live in-person. Get in touch using the form below to get a quote today.

  • "The course provided a good balance of the various research methodologies! I also greatly appreciated that each case study reinforced the practice of beginning with the research problem by supplying a research brief."

    Jess (via Udemy)

  • "The content was clear and well-structured. I gained valuable knowledge and skills. The instructor explained everything in a way that was easy to follow, and the overall experience exceeded my expectations. I highly recommend this course."

    Somayeh (via Udemy)

  • "This course exceeded my expectations, offering in-depth knowledge and up-to-date digital skills delivered with enthusiasm by a skilled instructor with extensive hands-on experience. Thank you, Stephen!"

    Hoang (via Udemy)

  • "Stephen's exceptional teaching style and the well-structured course with downloadable resources for almost all lectures make for an inspiring and empowering learning experience."

    Kannan (via Udemy)

Questions? Get in touch