Progress Introduction to Online Quantitative Survey Research Complete & Continue Next Lesson Learn More Introduction & Overview 2 Lessons What this course will cover About me Overview of the Market Research Industry 2 Lessons Market research industry overview How is online survey based research different Survey Design 4 Lessons Unpacking your research objective Designing a questionnaire Defining your audience Question types Building a Survey 6 Lessons Common survey programming mechanics Survey building tools Demo: Scripting a survey in Survey Monkey Demo: Scripting a survey in Google Forms Demo: Scripting a survey in Qualtrics Demo: Scripting a survey in QuestionPro Data Collection 6 Lessons Sourcing your audience & achieving representative data Understanding incidence rate (IR) Sample size & margin of error Using a margin of error calculator Margin of error, visual explainer Launching your survey Data Cleaning & Processing 7 Lessons Working with survey data in Excel Cleaning your dataset Data cleaning with open ended questions Cleaning out conflicts in Excel Detecting under and over selection Weighting data in Excel Weighting data in Excel with interlocking variables Data Analysis 13 Lessons Basic data analysis with pivot tables How to pivot multi-select question data Unpivoting multi-select data: Method 1 using Google Sheets & PowerTools Unpivoting multi-select data: Method 2 using Power Query & Excel Unpivoting multi-select data: Method 3 using my web app Analyzing data with Crosstabs Visualizing your survey results Tips for quick visual analysis Recoding data and TOP box analysis Data analysis basics Analyzing open-end (OE) data Deep dive into deductive coding Deep dive into inductive coding Practical Test - Data Processing & Analysis 5 Lessons Preparing for the Practical Test Data Analysis Practical Test Practical Test answers: Questions 1-5 Practical Test answers: Questions 6-10 Practical Test answers: Questions 11-15 Online Market Research Use-Cases 4 Lessons Common research use-cases Brand Position study Campaign Uplift study Concept Test study Introduction to Online Quantitative Survey Research Complete & Continue Next Lesson Learn More Introduction & Overview About me
