Progress Market Research 360: The Complete Qual & Quant Masterclass Complete & Continue Next Lesson Learn More Introduction 2 Lessons About the instructor About the course Market Research Unpacked 4 Lessons Why market research? Types of market research Market research focus areas Market research methodology Market Research Framework 5 Lessons Starting with purpose Market research framework Unpacking your research objective The market research brief Market research and project management Secondary Research 12 Lessons Secondary research overview Essential data sources for secondary research How to use Google trends How to use Google keyword Searching for peer reviewed articles AI powered secondary research with Perplexity Using AI to summarize long form content Using Perplexity AI to summarize content Competitor analysis Case Study Part 1: Briefing Case Study Part 1: Results Using AI to create a slides presentation Primary Research Overview 3 Lessons Types of primary research Outsourcing vs DIY Incentives for primary research participants Primary Research - Qualitative 10 Lessons Qualitative methods overview In-depth Interviews (IDI) Downloadable resources for qualitative methods Focus groups Shopalong Ethnography Analyzing qualitative data Case Study Part 2: Briefing Case Study Part 2: Results Using AI to analyze qualitative data Primary Research - Quantitative 16 Lessons Quantitative methods overview Downloadable resources for quantitative methods Online surveys Programming a survey Analyzing survey data Survey data cleaning Using AI with online surveys Case Study Part 3: Briefing Case Study Part 3: Results Social media monitoring Demo of social media monitoring tool A/B Testing Calculating statistical significance for an A/B test Case Study Part 4: Briefing Case study Part 4: Results Other quantitative methods Course Wrap-Up 1 Lesson Course recap and congrats! Market Research 360: The Complete Qual & Quant Masterclass Complete & Continue Next Lesson Learn More Introduction About the course
