Progress Master Marketing Analytics Complete & Continue Next Lesson Learn More Course Introduction 2 Lessons What this course will cover Downloading course resources Marketing Analytics Strategy 10 Lessons Why We Measure? The importance of measuring what matters What is a data strategy Tips to improve your data strategy Creating an analytics roadmap Campaign journey mapping for better measurement planning Live demo of campaign journey mapping (MAP) Step by step guide for creating a campaign journey MAP Importance of omni-channel measurement How to choose the right measurement tools Metrics 3 Lessons Understanding metrics How to choose the right metrics and KPIs Marketing metrics cheatsheet Case Study & Activity #1 5 Lessons Case Study #1: Briefing and activity Case Study #1: Metrics identified Case Study #1: Unpacking custom metrics Case Study #1: Data analysis activity Case Study #1: Data analysis activity answers Web Analytics 7 Lessons Intro to Web and App Analytics Web & App Analytics: Tools & Competitor Landscape How to setup Google Analytics 4 (GA4) How to use the Google Analytics 4 (GA4) dashboard Create and edit custom reports in Google Analytics 4 (GA4) Data retention setting in GA4 How to use data explorations in GA4 Social Media Analytics 9 Lessons Intro to Social Media Monitoring Social Media Monitoring: Tools & Competitor Landscape DEMO: Social Media Monitoring with Sprout Intro to Owned Social Analytics Social Media Management: Tools & Competitor Landscape Meta Business Suite Insights dashboard Exporting Data from the Meta Business Suite Engaged Users Metric is now available in the Meta Business Suite DEMO: Using a 3rd Party Tool for Owned Social Analytics Online Advertising Analytics 1 Lesson Intro to Online Advertising Analytics Online Surveys 3 Lessons Intro to Online Surveys Survey Software Tools & Competitor Landscape Measuring Campaign Effectiveness via Online Surveys Email & CRM Analytics 4 Lessons Intro to Email Marketing Analytics Email Marketing Tools & Competitor Landscape Intro to CRM Analytics CRM Tools & Competitor Landscape Benchmarks 2 Lessons Understanding Marketing Benchmarks The 20% Rule - When to Take Action on Your Data Engineering Data 6 Lessons What is Data Engineering? Examples of Instrumentation Tracking Inbound Links with UTM Parameters Link builder tool for bulk creation Finding UTM reports in Google Analytics Advanced UTM reports in GA4 and intro to data explorer Case Study & Activity #2 5 Lessons Case Study #2: Briefing & Activity Case Study #2: Metrics Identified Case Study #2: Unpacking Custom Metrics Case Study #2: Data Analysis Activity Case Study #2: Data Analysis Activity Answers Marketing Optimization 8 Lessons Intro to Marketing Optimization Approaches to Optimization Optimization Through Historical Analysis Mini Case Study: Historical Analysis Applied Optimization Through Experiments How to Run an A/B Test How to Calculate Sample Size for an A/B Test How to Calculate the Statistical Significance of an A/B Test Reporting & Analysis 5 Lessons Reporting Framework When do you Need an Automated Dashboard? How to Create a Dashboard in Google Looker Studio (formerly Data Thinking Beyond Traditional Dashboards Learning the Basics of Data Analysis Measuring ROI 4 Lessons Understanding ROI Mini Case Study: When marketing returns go beyond financial ROI ROI Activity: Overview ROI Activity: Answers Course Wrap-up 1 Lesson Course Recap & Key Takeaways Master Marketing Analytics Complete & Continue Next Lesson Learn More Course Introduction What this course will cover
