Blog
Survey Weighting Explained: How To Ensure A Poll Is Truly Representative
Interested in learning more about how to weight a dataset? In this article, I'll explain what weighting is, the various types of weighting, when it's needed and why.
The Danger of Unscientific Polling
In this article, I look at the online polling industry, what “scientific polling” actually means, and how you can distinguish good versus poor quality online surveys.