Quantitative Survey Research

Learn how to design and execute effective online surveys for high quality insights.

13K+ enrolled • ⭐ 4.5 • 1,302 ratings

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Stephen Tracy

Data scientist | 2x Founder | Award-winning Leader

Course Overview

In today's fast-paced world, businesses must make data-driven decisions to stay competitive, making market research skills essential for everyone—not just researchers. In this course, you'll learn the fundamentals of quantitative, survey-based research, including how to design effective surveys, conduct fieldwork, analyze data, as well as how to avoid the common pitfalls of survey-based research.

Syllabus

  • Learn about what this course will cover from an industry overview to survey design to data analysis.

  • Learn about the methodologies of qualitative and quantitative research and the differences, benefits and trade-offs, as well as what makes online research unique.

  • Understanding research objectives, the target audience and learning how to design reliable questionnaires.

  • Explore common survey programming mechanics and tools, including Survey Monkey, Google Froms, Qualtrics and QuestionPro.

  • DIscover how to achieve representative data by understanding incidence rate, sample size and margin of error.

  • Explore how to work with and clean up your survey data in Excel.

  • Learn how to analyze different kinds of data (multi-select, open-ended etc), how to visualize your survey results, as well as how to unpack your data to make meaningul conclusions.

  • Apply your knowledge through a practical test.

  • Discover common research use-cases, from brand or product studies to employee engagement surveys.

Download detailed syllabus
Download detailed syllabus

Meet your instructor

Over 10 Hours
On-Demand Video

Access hours of on-demand video and learn at your own pace.

What’s Included?

Over 50
Lectures

Engage with over 50 lectures structured to help you master marketing analytics.

Downloadable
Resources

Download tons of resources and templates that you can directly apply to your work.

Case Studies
& Activities

Enrich your knowledge through hands-on case studies and activities.

What You’ll Learn

A comprehensive curriculum that will teach you everything you need to know about quantitative survey-based research, from questionnaire design to data analysis.

Flexible Pricing Options

Single Course, Self-Study
US$79.00
One time

Own this course, forever!

✓ Lifetime access to the course and resources
✓ All future updates to course content included
✓ 25% off live coaching sessions
✓ Instructor support
Single Course + Coaching Bundle
US$99.00
Every month

Lifetime course access + monthly live coaching.

✓ Lifetime access to the course and resources
✓ All future updates to course content included
✓ 1 hour monthly live coaching session included
✓ 25% off additional live coaching sessions
All Courses Access Pass
US$9.00
Every month

Full access to all courses and content.

✓ Unlimited streaming of all available paid courses
✓ More than 100 hours of on-demand video
✓ Hundreds of downloadable resources and templates
✓ 25% discount on all live coaching sessions
✓ Instructor support

Live Training Available

Looking for live training options for you or your team?

We offer flexible and tailored training options that can be delivered remotely or live in-person. Get in touch using the form below to get a quote today.

  • "Excellent course! The information was presented in a very clear and structured way. The instructor is highly knowledgeable, and all the content was relevant, engaging, and genuinely helpful. Overall, the course exceeded my expectations. Highly recommended!"

    Jekaterina (via Udemy)

  • "Good researcher and educator. I find both contents, lectures and quizzes very useful and insightful. Enjoyed the well-structured and organized course, very well understood the concept from well-chosen and real-case examples, thank you! I totally recommend!"

    Havva (via Udemy)

  • "The instructor has a solid grasp of the fundamentals of market research. Looking forward to learning new/more relevant ways of survey-building and data analysis from this course."

    Heather (via Udemy)

  • "The course is very well structured and comprehensive and Stephen is very good at communicating key concepts and conveying his knowledge. Highly recommended!"

    Paola(via Udemy)

Questions? Get in touch