Marketing Activation Plan (MAP)
Visualize a campaign customer journey with my Miro template
Model a campaign customer journey using a MAP
A Marketing Activation Plan, or MAP for short, is a customer journey modelling methodology I developed to aid in the process measurement planning (e.g., identifying meaningful metrics, etc). It focuses on mapping out your campaign plan at a high level and identifying key actions and outcomes that take place on each channel. This approach was inspired by the Business Process Model and Notation (BPMN) approach.
My MAP methodology is available as a free template on Miro’s creator community, known as the Miroverse. You can create a free account on Miro.com and then duplicate the template.
