Stephen Tracy - Portrait

Stephen is an award winning analytics and research practitioner, analytics evangelist, blogger, teacher, and all around designer of things made with data.

He has more than ten years’ experience working in the field of digital analytics, primary research and data visualization. As the Head of Singapore at YouGov, he is charged with overseeing the local research and commercial teams, as well as driving growth through both operational and product innovation.

Prior to joining the team at YouGov Stephen spent most of his career building award winning analytics teams and capabilities at digital agencies, including MRM/McCann (IPG), WE Communications and SapientNitro (Publicis).

Stephen has a deep passion for teaching. He has served as an instructor with the Singapore Civil Service College and General Assembly, he frequently guest lectures at the National University of Singapore (NUS), and regularly speaks at industry events. 

Stephen is also active in the industry, having participated in on various marketing measurement related institutions, from I-COM's Data Creativity Awards to IAB’s Measurement & Standards Committee. 

Overall, Stephen is deeply passionate about analytics and research and he believes that the best applications of data-driven thinking are always found at the intersection of art and science.