Introducing Calculated Metrics in Google Analytics

Introducing Calculated Metrics in Google Analytics

So there was great news from Google recently as they announced the roll-out of a new feature in Google Analytics (GA) which they call calculated metrics. In short, calculated metrics allow you to go beyond the off-the-shelf measures offered by GA by allowing you to create completely new metrics based on your needs.

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Benchmarking in Google Analytics: Using Relative vs Absolute Comparisons of Data

Benchmarking in Google Analytics: Using Relative vs Absolute Comparisons of Data

I love Google Analytics. It's one of the first tools I ever used when starting out my career in digital analytics and it’s the one tool I continue to use today. It’s beautifully designed, intuitive, customizable and easy to traverse layers of complexity in your data. But, for all the wonderful things Google does with Analytics, they occasionally get a few things wrong

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