Here's a Full Rundown of My Talk at AMES 2016

Here's a Full Rundown of My Talk at AMES 2016

Last week I gave a short talk at AMES 2016. I’ve had a few requests to share the full presentation deck, but I’ve realized that some of the slides may not make a ton of sense without the talking points. So here’s a full run down of the presentation and what I covered.

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The Human Side of Analytics

The Human Side of Analytics

I'll be giving a talk at the Asian Marketing Effectiveness & Strategy (AMES) 2016 conference next week and I wanted to share a teaser of the presentation I'll be giving. My session is titled The Human Side of Analytics and will explore the role people, communication and storytelling within the big data and analytics industry. 

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Analytics Strategy 101: Choosing Your Metrics

Analytics Strategy 101: Choosing Your Metrics

A metric is simply a unit of measure which helps you quantify something. In order to ensure you choose the right KPIs to measure success you need to understand the different types of metrics you can use and when it's appropriate to choose one metric type over another. In this article I will highlight the different types of metrics available, their pros and cons, and when it's best to use each type.

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