I'm excited to share that I've managed to track down a talk I gave last year at the 2016 Asia Marketing Effectiveness & Strategy Conference (AMES). The talk was titled The Human Side of Analytics, and covers 10 tips for helping your business succeed with data analytics.
Read MoreLast week I gave a short talk at AMES 2016. I’ve had a few requests to share the full presentation deck, but I’ve realized that some of the slides may not make a ton of sense without the talking points. So here’s a full run down of the presentation and what I covered.
Read MoreI'll be giving a talk at the Asian Marketing Effectiveness & Strategy (AMES) 2016 conference next week and I wanted to share a teaser of the presentation I'll be giving. My session is titled The Human Side of Analytics and will explore the role people, communication and storytelling within the big data and analytics industry.
Read MoreBenchmarks are essential to ensuring you have the necessary context to interpret your data. Without relevant and meaningful benchmarks your data is meaningless. This post will help you understand how to choose the right benchmarks and time intervals based on your needs.
Read MoreA metric is simply a unit of measure which helps you quantify something. In order to ensure you choose the right KPIs to measure success you need to understand the different types of metrics you can use and when it's appropriate to choose one metric type over another. In this article I will highlight the different types of metrics available, their pros and cons, and when it's best to use each type.
Read MoreAnalythical is the personal blog of Stephen Tracy, a teacher, public speaker, blogger and seasoned analytics pro who loves to make things with data.
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