Lessons in Survey Design: Using Rating Scales Effectively

Lessons in Survey Design: Using Rating Scales Effectively

A few weeks back I placed an order online with a popular eTailer in Singapore. The order included 4 items, all fulfilled by different sellers so naturally each item was shipped individually. In the end only 3 of the 4 items made it to my doorstep. I was promptly offered a refund for the 4th item, and then the eTailer sent me a rather questionnable survey to learn about my experience.

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We need to start having more meaningful dialogue about measurement

We need to start having more meaningful dialogue about measurement

Over the weekend a friend and former colleague of mine tagged me in a LinkedIn post titled 5 bullshit metrics you need to stop using to measure content marketing success. In it, the author details 5 digital metrics he thinks content marketing folks need to chuck out the window. Here's my response.

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